So you want to make your mark and launch a career planning killer Guerrilla Marketing campaigns that are going to get your clients noticed, get people talking and make their product and/or service the next biggest thing since sliced bread, right? After all, you’ve seen Jackass (the T.V. show AND the Movie) and what could be easier or more fun than doing outrageous stuff and getting paid for it right?
You would be wrong. While these freedoms and flexibilities of Guerrilla Marketing are attractive, it is important to remember that this unorthodox approach to marketing can have some serious consequences.
Take for example a campaign that recently hit headlines. A campaign for Turner Broadcasting’s “Aqua Team Hunger Force” on it’s Adult Swim program mistakenly landed people in jail and on the hot seat when it was mistaken for a terrorist plot. The agency in charge of the campaign placed the Adult Swim character that looked like a bomb on light poles, signs, tunnels and street signs all over the greater Boston area. The only problem, nobody ever alerted the city authorities that they were going to do such a thing.
The net result? A huge fine paid by the marketing agency and ALSO by Turner Broadcasting. Not exactly what one would call “looking out for your client’s best interests”.
The take home story here is that Guerrilla Marketing can be fun and it can be outrageous. Much like any traditional campaign though, it must be planned out and well executed to avoid disaster. Speaking from experience, the last thing you want to get in the mail is a notice from the County Sheriff requesting your presence in their courtroom.
Avoid the arrest warrants, plan your campagins well, taking into account EVERY possible shortfall, and Make Your Mark!
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