It’s not often I feel the need to write about music videos currently doing the rounds on MTV but there’s just too much weirdness going on out there right now that it’d be downright criminal for me not to pass comment.
First off, Jay Sean. Not since Hype Williams did all that shit with spaceships and futuristic liquid fonts in the 90s for the likes of TLC and Janet Jackson have we seen such a distinctive music video style. Yes ladies and gents, I’m talking about the light streaks that seem to be flowing their way through every music video director’s mind as of late.
When done well this light thing can look quite cool, in Jay Sean’s case it looks like some kid who spends way too much time making LiveJournal layouts has been let loose with Adobe Photoshop brushes.
Another way to use the light streak effect is to highlight body parts/bling. Here’s Jay Sean and his watch, argh – too bright for my eyes!
Woah! Now even his crotch has gone supernova.
Next up is Black Eyed Peas and their new video Meet Me Halfway. I don’t know how much this video cost to make but I’m guessing more than Malawi grosses in a year. Aside from that it also looks like apl.de.ap (that name deserves a separate post altogether) has turned into a Jedi Knight/intergalactic Osama Bin Laden who spends his time chillaxing 2 feet above the lunar surace.
Also:
There’s also another worrying trend emerging in music videos; half-arsed lip syncing. The queen of this is Pixie Lott who looks like she’s having a mild stroke in her new video Cry Me Out. She may as well go through the whole video with her mouth shut and just serve up the occasional light head-nodding to show she’s actually alive. Really I think the future of this will be videos of cryogenically frozen artists with a super-loud, super-bass heavy beat being played over the image of their half-dead corpse. Just so they can look ultra laid back. If you can stomach it, here’s the video:
And finally, best still frame face goes to Lil Wayne:
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