Sean “Diddy” Combs made his debut on HSN Monday, as did his fragrance line.
His motto seemed to be that he likes his grandfather, but he doesn’t want to smell like him. Hence the fragrances (but we hope grandpa wasn’t watching).
For the occasion HSN even broke out a new set, a modern looking living room with the Manhattan skyline in the background, for Puff Daddy. Combs was laid back and modest, rather charming for a mogul with a multi-million dollar empire in music, fashion and fragrances.
“It’s a great way to reach people all over the world…I made it on HSN mom,” Combs said during his home shopping debut, where he fielded many calls from overwrought fans. “I’m blessed to be here.”
Talking about his award-winning men’s fragrance, I Am King, which sold out, Combs said, “This is not a celebrity fragrance.”
The rapper said he helped design the cologne, in partnership with Estee Lauder. It has won the FiFi Award, which Combs called “the Oscars” of the perfume industry.
“I have a very sensitive nose,” said Combs, who described I Am King as being “a clean scent.”
He said, “I don’t like things that are overbearing.”
The name I Am King was does not refer to Combs, but was as positive affirmation for everyone, he said.
“I was talking about the king in all of us,” Combs said. “If we as men act as kings, we will respect our women as queens.”
Host Callie Northagen did the show. She seems to be HSN’s ace for interviewing high-profile talent, including Madonna and singer Natalie Cole.
HSN was also selling the men’s and women’s fragrance lines Sean Jean Unforgivable. The kits and gift sets ranged in price from $57 to $78. There was also a fleece robe for $60.
Combs has a vast empire, and even produced and was a judge for the MTV show “Making the Band.”
He also claimed to watch the No. 2 home shopping channel.
“Sometimes when you watch HSN, you get stuck there for hours,” Combs said.
We know what you mean, Diddy.
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