In another episode of Actors Also Do Music Videos (last time: Shia LaBeouf Shows Off His Underground Hip-Hop Cred With Cage), Josh Hartnett produces the music video for Kid Cudi’s “Pursuit of Happiness.” The song features Rattat and MGMT, but in the video there’s a surprise and random cameo from Kid Cudi’s new platonic boyfriend Drake. The video is actually directed by Brody Baker, but in an interview with MTV, Kid Cudi says that the pairing definitely came about because he was hanging out with Hartnett one day.
KiD CuDi – Pursuit of Happiness (feat. MGMT & Ratatat) from Burnocchio. Story.
The ending is reminiscent of Kanye’s bizarre short film with Spike Jonze, sort of a commentary on how he sees himself and maybe his own celebrity. It’s fitting, tough, since Kud Cudi helped create whole portions of his 808s & Heartbreak album, and Cudi also plans to “pull the Kanye” and possibly create multiple videos for this single, so that he can get Rattat and MGMT involved.
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